On Facebook, the HBO series True Blood has launched an interactive video tab called Immortalize {page no longer active} that allows fans to connect their friends and feature them in a scene from the show. Click begin and choose friends from a series of 5 questions to see them play out within a scene from the film. Each user’s Facebook profile pic is pulled and inserted into various story points (on a newspaper, Polaroids, in an e-mail, guidebook, etc.) creating a one-of-a-kind experience. After the video has played, fans can share the video via Facebook or Twitter.