SheKnows‘ new project Hatch has purpose: “helping girls find a voice of their own.” After surveying 600 women, an enormous number (81 percent) felt that it was important for younger generations to see ads that postively portrayed women.

While changes are certainly happening and the term “femvertising” has been coined, it is evident that it’s not happening fast enough. Enter these intelligent and aware tweens whose opinion of current marketing tactics, gendered products and ideas of social media show that they see right through the noise.

You’re in for some great advice and insights and a peek of what’s coming from Gen Z: