The next big thing to come to Twitter isn’t happening in your newsfeed. If you are a user of Tweetdeck, Twitter’s free control panel-like interface, real time feeds just got a whole lot more relevant to you.

On Tuesday, Twitter announced they are implementing customized timelines into Tweetdeck. You’ll be able to handpick certain hashtags, topics or events into separate feed columns. These aren’t just from who you follow, but from Twitter’s real-time data.

For marketers, having a free service to find your relevant tweets or hashtags and to see how things are trending can be a great tool for outreach. You’ll even be able to share your custom timelines with others or embed them like so: