Twitter has been experiencing a lot of growth lately, announcing Tuesday that they have surpassed the 270 million users mark with ad sales having increased by 129 percent. This is due in large part to mobile of course. As brands are looking to reach audiences on mobile, the decision of where to place ads boils down to a few key players: Facebook and Twitter.

“We’re in a position to reach the largest audience in the world and every person on the planet,” said Twitter’s CEO Dick Costolo in the earnings announcement.

The issue Twitter faces is how to convert its unique visitors into users as signing up for the site and learning its lingo has built a barrier to entry. According to Costolo, Twitter’s team will “continue to improve the experience for logged-out and unique visitors” and “delivering immediate value to new users when they come to the platform.”

What this could mean for non-Twitter users is that they won’t immediately encounter Twitter’s homepage when clicking on a tweet.

Upon being asked if Twitter would consider a Facebook-like algorithm that shows only a portion of the content, instead of the constant real-time stream with everything a user follows, Costolo has said he isn’t ruling out anything.

Twitter appears to be considering possible changes very carefully and, pending future changes go over well with their existing audience, could stand to become a “media behemoth.”

Brands: Enjoy the days where all your Twitter followers can see every tweet while you can. Times are changing.


Source: AdWeek