This year’s Super Bowl was a big hit, with more than 111.9 million viewers tuning in to see the big game, along with some unforgettable commercials. However, not everyone seemed to benefit.

Marketing Land recently reported that Super Bowl-related posts on Facebook and Twitter saw a slight drop over last year’s numbers. While both sites still saw moderately strong traffic, with 27 million tweets and 200 million social interactions, these were slight drops from last year.

When Super Bowl 2015 played out, Twitter saw 28.4 million tweets during the big game, while Facebook reported an estimated 265 million interactions. That’s a five percent drop and a 25 percent drop, respectively.

About 60 million users posted some form of Super Bowl interaction on Facebook this year, compared to 65 million from last year – about an eight percent decrease.

Instagram also saw a decent amount of traffic this year, with 38 million people posting across 155 million interactions. Though previous numbers weren’t reported, it’s a safe bet that the company is quite happy with the news.

As for the reasoning behind the drop on Facebook and Twitter, many believe that the contest just wasn’t as exciting as last year’s. While the Carolina Panthers and Denver Broncos delivered a good contest (which ended with a victory for Denver), some felt it didn’t compare to last year’s match-up between the New England Patriots and Seattle Seahawks. Plus, some felt that last year’s Super Bowl ads were more “buzzworthy”, led by Liam Neeson’s memorable spot for Clash of Clans.

That said, social media was still buzzing, and Twitter decided to focus more on the positive aspects of the Super Bowl. It recently sent out a tweet boasting about the 4.3 billion views of football-related tweets both on and off Twitter.

Not everyone saw a decrease in numbers from the Super Bowl, however. Snapchat, teaming up with Gatorade for a special sponsored lens promotion, featuring pro tennis player, Serena Williams.

Kicking off just in time for Super Bowl Sunday, the ad, which enabled Snapchat users to look like they have football-style eye black on and have a giant container of Gatorade dumped on them, managed to generate 100 million views over the course of the day. It managed to gain a huge amount of attention on the app through private sharing with friends and posting on Stories feeds.

While unique visitors weren’t broken down, this is still good news for Snapchat and its growing audience, and proof that its advertising model is effective, albeit pricey. According to Re/code, holiday sponsored lenses are worth $750,000 per lens, which could apply to the Super Bowl.

For now, neither Facebook nor Twitter are concerned with the drop in users, but next year’s Super Bowl could tell a different story.