Twitter’s new makeover will certainly make a big difference in how brands and users utilize the service, but there’s nothing too revolutionary about it. Why It looks like a Facebook news feed.
This is a radical new Twitter. Images are getting prime real estate as we scroll through our Twitterfeeds, interrupting what would normally be a stream of text and hyperlinked content.
Brands who have not made use of Vine yet, establishing a presence in the hordes of micro-video, may want to. With the new “rich tweet” feel, Vine videos are automatically displayed in users’ streams. Marketers can push out the display ads typically reserved for Facebook content as well.
This is what it looks like on mobile:
“These rich tweets can bring your followers closer to what’s happening and make them feel like they are right there with you,” said Twitter’s vice president of product, Michael Sippey.
The redesign has already proved to be problematic for pioneer brands who ran into some trouble with sizing issues. Badly cropped images have appeared from the likes of Sprint and Dell Security. To rectify this, Twitter will have to move to educate brands on how best to utilize the stream, just like Facebook has actively done.
Twitter is banking on their new redesign making their ads a more desirable product. It is noteworthy that unlike Facebook, advertisers are only charged when users engage with a promoted tweet. The question now is: will users still engage with Twitter now that it has lost its text-only appeal? Time will tell.
Source: AdAge {link no longer active}
