Courtesy of PepsiCo, the drink maker has kicked off another videogame promotion with its Brisk Iced Tea. Gamers will get an exclusive new lightsaber game featuring characters from the upcoming February 10th 3D release of George Lucas’ Star Wars Episode I: The Phantom Menace. Gamers can download a new free Star Wars game from Brisk on Google Android and Apple iOS devices. The mobile game app, Brisksaber, brings the iconic Star Wars lightsaber battles to smartphones. The new app will feature a progression of content that allows fans to incrementally unlock new characters and objects based on the nationwide redemption of codes found on specially-marked packages of one-liter Brisk Iced Tea.
The game features a blend of 2D and 3D elements and invites players to choose their side—The Light Side or The Dark Side—then their mode—Time Trial or Survival—before they battle foes that vary depending on the allegiance they have chosen. Players can opt to share their scores on Facebook and Twitter and top scoring players will be shown on a leaderboard on Facebook.com/Brisk. Brisksaber can be downloaded via UncaptheApp.com, Facebook.com/Brisk or in the iTunes Store or Android Market.
In addition to the interactive game, the campaign features a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. It’s a bold take on an improbable fight which could only happen in the universe of Brisk, delivered through the next generation stop-motion animation the brand revitalized last year.
