As an extension of the US Army’s main campaign theme Army strong , digital social media has become a flash point for recruitment. Goarmy.com remains the central online web destination, but according to Lt. Gen Benjamin C. Freakley, we’re working hard to increase our social media because we fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on . Social media is being deployed to help extend the dialogue with campaign extensions like armystrongstories.org intending to connect would-be soldiers with real soldiers. In partnership with X:Men: First Class, on the Army Facebook page visitors are invited to view exclusive content from the upcoming movie and watch a trailer comparing Army life to that of becoming a member of the X-men. The movie is about young people who are ordinary doing extraordinary things, General Freakley said. Ordinary people come in the Army and do extraordinary things every day.
Source: NY Times
