To coincide with the launch of Season 2 of HBO’s Game of Thrones, a new promotion for the series has been launched on Facebook called Pledge Your Allegiance {link no longer active}. Fans can pledge themselves to one of the warring houses. Once pledged, fans will be able to claim a reward (wallpapers) or copy and paste and embed code and promote their house on their site. Fans can also enter to win a sweepstakes with prizes including an exclusive prop from the Game of Thrones production set, official script and poster signed by series creators Dan Weiss and David Benioff and part of the Game of Thrones cast, the book series signed by George R.R. Martin and an assortment of show merchandise.