Part of the launch of the Mad Men Season 4 in the Netherlands, a Mad Men Ad application on Facebook has been launched featuring the entire cast of Sterling Cooper Draper Pryce. You can create a new ad campaign in which you play the starring role. The men and women of Sterling Cooper Draper Pryce will come up with a slogan, ad and render an original 60 s Mad Men poster featuring you. Potential “clients” supply their preferences and a photograph for the agency to work with. The app then follows the advertising process from briefing to tissue meeting to client presentation through a personality test like interface. If you re happy with the result, you can share the ad with your friends by publishing your ad to your Facebook wall. Each week, the best ads are rewarded with great Mad Men prizes. At the end of the campaign in early September the overall winning ad will be published in BLVD Man (a Dutch fashion magazine) and on several billboards in Amsterdam.