Back in June, Facebook introduced a hashtag system, much like the one that Twitter has utilized over the past few years, hoping that users would tag particular subjects in their Facebook posts. Unfortunately, according to a new report, this new system isn’t as well received as company execs were hoping.
Facebook analytics service EdgeRank Checker showed that Facebook hashtags don’t really have much of an effect on the page, with no extra exposure or viral reach whatsoever. In fact, the effect is quite opposite, where posts with hashtags get less exposure than ones without.
“The data shows that posts that didn’t include a hashtag performed better than posts with hashtags…posts with hashtags don’t increase viral reach,” said EdgeRank in a blog post.
We’ll see what changes Facebook makes to the system in the months ahead.
Source: CNET
