Ubisoft has put a lot of reliance into its Assassin’s Creed franchise over the past few years, and it’s rewarded the company handsomely, with millions of units sold and new fans hopping on board with each new adventure. That said, it’s also been met with its fair share of criticism, especially last year’s Assassin’s Creed Unity, which launched with a number of noteworthy glitches that the company has since addressed.

However, that isn’t stopping the publisher from moving forward with the series, especially with a new entry that looks to be the most promising to date – Assassin’s Creed Syndicate. Ubisoft unveiled a first look at the game this morning through its YouTube site, revealing gameplay details and a new locale that is sure to appeal to long-time fans and newcomers alike.

Syndicate takes place in 1868 London, during the time of the Industrial Revolution. Players switch off between a pair of assassin siblings, Jacob and Evie Frye, as they set out to eliminate wealthy, murderous targets and liberate parts of London, with the help of their loyal street gang. Both characters will be able to utilize a number of new tools, including brass knuckles and a rope grapple, to get the job done.

More details on the game can be found in this Prima Games preview, including the ability to ride around in a horse carriage for extra mobility (and fighting edge) and exploring an even larger area than what was available in Unity last year. The game’s debut trailer is below.

The game’s virtual presentation has been a strong success for Ubisoft, with Syndicate getting heavy buzz on social media channels, although some still show skepticism following Unity’s performance. Regardless, the publisher should have another big hit on its hands when Syndicate launches on October 23rd for Xbox One and PlayStation 4 – right in the middle of the busy holiday sales season.

More information about the game – including details on its promotional push and forthcoming downloadable content – should be unveiled in the coming months, particularly during Ubisoft’s showcase at the Electronic Entertainment Expo next month.

One thing’s for sure – this Assassin means business.