We’re big believers in virtual goods in games as a way to increase brand loyalty and perception, and upcoming game CrimeCraft seems to agree.
Vogster Entertainment is offering incentives {link no longer active} for consumers who pre-order the game either on the game’s official site, through Direct2Drive or through Best Buy’s Digital service. In addition to in-game power-ups and more are virtual threads designed by, amongst others, Marc Ecko and Atticus.
The reputable fashion designers lend some street cred to the gamer crowd, while Marc Ecko and Atticus get in front of a completely new audience that may dig their stuff IRL (in real life). We can get behind this, especially if it doesn’t cost us as much as a trip to the mall.
