From CVG:
The video-on-demand service went live on the U.S. PS Store in July last year, but was later confirmed by former SCEE boss man David Reeves not to be coming to our store until 2009. Well, it’s August already so where the bloody hell is it?
Thankfully, Sony will be announcing video plans for the EU at next week’s Gamescom show.
But this should be an example of how, even the best laid plans can be affected by global coordination. The U.S. has had HD video rentals and purchases on the PlayStation 3 for over a year, and the global licensing considerations hasn t allowed for a concerted marketing push of a pretty nifty system feature.
It’s time for the movie studios to really start loosening up. Global marketing plans would be so much more effective if given a chance to coordinate without the cumbersome hurdles thrown up by Hollywood.
