From Kotaku: {link no longer active}

First off, Wal-Mart stores will have a limited edition Gillette Fusion NFL razor for sale with the game, with handles featuring your favorite NFL team. It doesn’t specify that this is the Gillette Fusion Gamer, but seeing as that’s just the normal Fusion marketed at gamers, it might as well be the same thing.

Then come the roses.

It seems as though Wal-Mart also understands the plight of spouses during Madden football season, and is moving their supply of dozens of roses to the electronics department to take advantage of the rush, cutting the cost to $8.

Throw in the razor blade and a $10 pre-order gift card, and you ve got yourself one helluva marketing offer.