We have a new member on the [a]list team. Everyone—meet Joakim “Jay” Baage.
We’re very excited to have him apply his expertise and vision at a time when [a]list daily is seeing great growth. Jay will be overseeing day-to-day operations at [a]list in additon to programming and producing the [a]list summits, Ayzenberg Group’s invite-only industry event and working closely with [ion] Influencer Outreach Network.
He comes to us with over 20 years of experience in both media and marketing, previously having been President of Viking Digital Media and Vice President of Content and Business Development for Digital Media Wire. He is a seasoned journalist and a veteran of several positions at news organizations in Sweden.
We turned the tables on Jay and asked him a few questions for your entertainment below.
[a]list: What are you most excited for this year now you’re aboard [a]list?
Jay: This is a very exciting time to be in online editorial! The mobile revolution is giving users the ability to consume more content more frequently and engage with it better, which in turn is increasing the demand for even more editorial and paving the way for a new wave of branded content and native advertising.
It’s now up to both publishers and advertisers to get this right if content marketing is going to remain relevant and successful part of the marketing mix.
[a]list is providing real value for its audience by serving up quality editorial content with an entertainment marketer’s insider perspective on a daily basis on the digital and social media channels that matter.
I look forward to figure out how we can also provide that kind of value through new versions of our [a]list summits, as well as make sure that we also cover more about what is going on in the fast growing online video ecosystem.
[a]list: What do you consider to be the most important piece of news to affect the industry this past year?
Jay: Probably King’s Candy Crush Saga. Once the ugly ducking of the gaming industry, mobile game companies are now sizzling hot with revenues through the roof, proving that the medium is truly the message (even though many worry that some of these mobile game companies are one hit wonders as the King IPO proved).
[a]list: Attempt to describe yourself within the confines of Twitter’s 140 character limit.
Jay: I can do better than that. In spirit of providing value for our readers, I can give a music recommendation in less than 140 characters instead: #SELFIE by The Chainsmokers. With lyrics such as “What a fake model! She definently bought all her Instragram followers. WHO goes out on Mondays ” What is not to love for a content marketer
