As if using revolutionary Che Guevara to kick of a video game-related viral marketing campaign wasn’t odd enough, Abraham Lincoln and a quote of his is now featured prominently at Lionhead Studios.

The campaign started last week, and this is the third change that has happened on the site.  The first quote featured Che Guevara, the second quote attributed to French revolutionary Maximilien Robespierre, and now the third quote is tied to Honest Abe:

Be not deceived.  Revolutions do not go backward.

How many people want to bet revolution will be in the game’s title when it s announced at Gamescom later this week?

The campaign has been successful in attuning the video game blogosphere to Lionhead’s imminent announcement, and we only expect more coverage ahead of people finally getting a look at the new game.