Steven Lai runs the Influencer Orchestration Network – or ION – creating bespoke, always-on programs partnering top brands with digital content creators.
We chat with Steven about the leading edge of influencer marketing and how marketing insiders can find their way to the front.
Content marketing is now arguably a decade old. But to some degree, it remains a frontier in marketing and advertising that many marketers have been cautious about dipping their toe into because of its perceived volatility.
Steven has been in the space from the beginning and he is very clear that there has never been a better time than this post-COVID-19 era to wade into influencer waters. He explains why and also how to think about making this move.
About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg will interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.