CEO of SpinMedia, Stephen Blackwell gave an interview over a “Fireside Chat” at [a]list summit: Mobile Marketing today with Anthem Ventures’ Jon Bauch about key mobile trends they are seeing. First thing on their mind Native advertising.
The conversation over native advertising continues to shift, but Bauch maintains that it won’t be “going away anytime soon. Look at user experience.” User experience is key for mobile, because that is where change is happening on the platform, and arguably the ultimate user experience as it pertains to mobile is going to be wearables.
“Integrating wearable devices into your mobile marketing strategy is very important,” says Bauch.
Is the thumb-oriented mobile experience over
“How do people deal with mobile devices 4 billion years of evolution, thumbs reached their apex,” says Blackwell.