Need for Speed Nitro is an upcoming Wii and DS racing game, and zzzzzzz. I don t mean to be disrespectful, but it s hard to see the potential of another racer that s just another game in the glut of the Wii library.
Thankfully, EA is making a few moves in collaborating with well-known artists (for the demographic) that s making us notice.
From Offworld:
EA Montreal have announced new partnerships for their upcoming Wii and DS-bound racer Need for Speed Nitro, and, having paid almost no mind to the game in previous months, it’s suddenly squarely on my radar.
Why Because those partnerships are with: Italian vinyl toy/design studio Tokidoki (whose car you see above), SF art brand Upper Playground — a collective that includes the respective bunny-skulled and heavy-handed art of Offworld faves Jeremy Fish and Sam Flores – and, finally, all the artists behind the past few years of I-am-8bit shows.
It s tough to differentiate yourself in the ever-growing Wii marketplace, but EA did that with a smart move to engage a hip, young audience that would have never given the game a second glance if not for these partnerships.
