Here are some of the top personnel moves in marketing over the last week.
Pandora Picks Up Nick Bartle As CMO
Music streaming platform, Pandora, has named former Apple and LinkedIn marketer, Nick Bartle, as its CMO. Bartle will join the company on October 3 and comes from LinkedIn, where he served as VP for member marketing and communications for the past year. Prior to that, he was the senior director for marketing communications at Apple. Bartle replaces Simon Fleming-Wood, who announced five months ago that he was stepping down after five years in the role.
Beth Goss Named 20th Century Fox Film Chief Brand Officer
Twentieth Century Fox Film appointed Beth Goss to the newly created position of chief brand officer. In this role, Goss will “manage the Fox film brands across their lifespans, including current releases and library titles and those projects in development,” according to a press release. In addition to developing properties for deep, ongoing fan engagement, Goss will also “collaborate with the studio’s key divisions to help steward the Studio’s signature franchises, world-renowned brands and myriad event properties to optimize all the various marketing and distribution windows and outlets on a global basis.”
Prior to her role at 20th Century Fox Film, Goss served as a consultant for the studio and founded the content distribution agency, 8.Eight Entertainment, which is dedicated to “identifying and maximizing media platforms for key entertainment brands.” Goss also served as the EVP of Cartoon Network/Adult Swim. Prior to that, she worked at NBCUniversal to maximize the company’s intellectual properties while developing strategic plans for core franchises.
Zynga Names Doug Scott As CMO
FarmVille creator, Zynga has hired Doug Scott as its new chief marketing officer. Scott is a veteran game marketer with over 20 years of experience. He replaces Jennifer Nuckles, who held the position for over two years. Before joining Zynga, Scott was an advisor to YouTube Music, where he helped musicians increase their revenues. Prior to that, he was CMO of BandPage, a company that was acquired by Google in February. Other employers include the video game companies DeNA and Electronic Arts.
American Apparel CEO Paula Schneider Steps Down
Paula Schneider announced that she will be voluntarily resigning as CEO of the clothing company, American Apparel. Her resignation goes into effect on October 3, and she will be replaced by Chelsea Grayson, American Apparel’s former general counsel and chief administrative officer. Schneider served as American Apparel’s CEO for over two years, taking over after the company’s founder Dov Charney was ousted by the board in December 2014.
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