In the past weeks we’ve seen event after event get cancelled, but that doesn’t mean the events can’t make the shift to a digital event. That’s where virtual reality is stepping up and companies are leaning into the medium to help bring their events to life.
This week we’re highlighting a couple of standouts that caught our attention and how they’re bringing their events to virtual reality or helping you bring yours to the masses through this technology.
Tribeca Hits The Virtual Screen
What’s happening: Cinema360 brings Tribeca Immersive to VR with Oculus. Tribeca Immersive, the innovative storytelling segment, offers virtual reality headsets owners to explore four 30-40 minute curated programs. Films are viewable now through April 26th in Oculus TV. Just like a physical event, these are time limited which encourages VR headset owners to check out the content now so they don’t miss out.
Why it matters: Aside from this being a great way to continue this portion of the festival, despite current global conditions, fans of the film festival that may not otherwise have the opportunity to watch this content are now able to experience it firsthand. This has taken Tribeca from a single location and given a global audience a chance to experience this unique event. From a marketing POV consider the new audience and reach that leveraging VR can present to these new cultural experiences and look for opportunities to reach these new audiences.
HTC Offering VR Event Space
What’s happening: HTC pitches ‘Vive Events’ as they’ve identified a need and desire for businesses to continue participating in events. The events are meant to take the place of physical conferences and expos and can support up to 5,000 attendees at once.
Why it matters: Even though everyone is staying home and most big conferences are getting cancelled, virtual reality is providing the presence people love to would-be conference attendees. If you’re planning a conference and are uncertain of the future of your event, it might be worth looking into this digital alternative to bring your audience and industry together while staying apart. The service also offers a way for people without VR headsets to participate, so anyone and everyone can still join in.
