Ad Age lists the top 10 viral videos for the week of Dec. 14.
New entries this week are topped by the Michael Bay helmed spot for Victoria’s Secret, a long form ad with the extravaganza expected from the big budget film director. It made number two with just under a million views. A couple new spots noteworthy for their creativity are a nearly scandalous yet hilarious Australia TV spot for Toyota Yaris, with about 408,000 views, and a choose-your-own adventure video for Canada mobile carrier Koodoo that just made the chart with a little over 245,000 views. Holiday-themed videos are surprisingly lacking on the mid-December chart. A new video from Gap is the only one on the list, though it placed high at number three with about 586,000 views. The final new entry is a public service announcement from NYC Health that goes the complete gross-out route to send the message that sugary drinks are fattening. It s in the middle of the pack with just more than 436,000 views.
There s a trend worth noting as one that s been ongoing nearly every week since the[a]listdaily began posting Ad Age s chart. It s Evian s rollerblading babies near the top (at number one this week), Microsoft’s Natal video somewhere in the middle, and Ken Burns drift racing spot for DC Shoes floating up and down the chart. Whatever formula they re using to keep their videos in circulation and on this chart, it’s working.
Ad Age’s chart includes number of views for the week and percentage change in views for videos that stayed on the chart. The list is compiled by Visible Measures.
Check out the full list and watch the videos at Ad Age {link no longer active}.
