French design firm Dessault Systemes has created a unique promotional tool for the upcoming Luc Besson film, Arthur and the Revenge of Maltazard. Dessault designs tools and software to create 3D images. For Besson’s film, the company created a 3D stereoscopic screen that turns a cereal box into what it calls a Next Gen 3D game console with a motion sensor. The promo is running on boxes of Nestle’s Chocopic cereal in Europe.
Watch it at Revolution {link no longer active}.
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