With all the new methods to communicate with customers online, sometimes doing something dynamic in the real world is the best option. Witness this building projection in Singapore, the first of its kind in Asia, which promotes BMW while citing classic gaming references.
BMW’s Marvelous 3D Building Projection
Recommended For You
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Design, VC, And Business with Frog President Andy Zimmerman
In this 227th episode of “Marketing Today,” I interview Andy Zimmerman, president of Frog, a company…