It’s frustrating when you’re carrying something, only to drop it and break it as a result. Well, a few people at a shopping mall thought that was happening with a guy valiantly trying to carry a top-heavy iMac, only to end up dropping it. However, the joke’s on them – a group of pranksters for AwesomenessTV set up the prank just to see what kind of reactions they would get.

This certainly got some attention.  It wouldn’t be surprising to see a brand taking advantage of a similar prank for a bit of experiential marketing.