Last of the [a]list summit interviews comes from Rich Hilleman, Chief Creative Officer of Electronic Arts. He gives his own perspective on marketing issues for a large, traditional publisher.
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Last of the [a]list summit interviews comes from Rich Hilleman, Chief Creative Officer of Electronic Arts. He gives his own perspective on marketing issues for a large, traditional publisher.
{video link no longer active}
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Pandora’s Mobile App, Brand Identity Get A Makeover
As part of a comprehensive update, Pandora revamped its mobile experience with a focus on enhanced…
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…