Facebook looks primed and ready to revamp its advertising game for 2015, in the hopes of assisting marketers and drawing in more viewers of its video advertisements.
The company announced that it will assist marketers in featuring autoplay video content within its App Install ads, according to Re/Code. With these, advertisers will be able to put their messages into video format on the site for the first time. It’s also looked at as an enticing point to draw in more users to download the featured app, straight from their News Feed.
With the program, Facebook hopes to bring a shift to how advertisers use video advertising, perhaps even to the point of shying them away from television ads. There’s no word yet if this Premium Video campaign will take effect, but there are certainly interested companies.
Facebook also plans to bump up its advertising game on the mobile front. In addition to supporting video through Amazon Fire devices, the company has introduced a number of targeting options that are available, with a guarantee that promos from companies will be seen by a specific number of the Facebook audience.
Keep in mind, though, that most of these video advertisements would only be seen by users who haven’t shut off the “autoplay” feature on their mobile devices or computers. A number of social folks have already taken this option, considering they aren’t too fond of seeing ads play when they’re trying to post something or see what their friends are up to. Worse, video ads can chew up data, which can mean extra charges if you’re closing in on your data cap.
That’s not to say everyone is turning them off, though. Facebook has reported that it continues to see a steady stream of ad revenue for the third quarter of 2014, with 66 percent generated by mobile devices. That shows there’s still a great interest in the video marketing, even if it’s not the complete Facebook user count.
With Amazon Fire support and strengthened video options, Facebook could be on the verge of increasing its video ad revenue – provided enough people continue to tune in.