A number of advertisers are always looking for an effective way to sell mobile games and apps, but one method that appears to be working its magic overseas is television commercials. Yep, you heard that right.
A report from Tech In Asia indicates that the rise of popularity with TV ads for mobile games is quite easy to notice. Numbers provided by Mobile Marketing Data Labo (MMDL) indicate that, through a poll of 562 men and women over the age of 20, 52.7 percent of respondents have noticed Gungho’s recent advertisement for the puzzle/RPG Puzzle & Dragons. Meanwhile, 34.5 percent of those polled have also seen a commercial for Mixi’s Monster Strike, a game that managed to overtake Puzzle & Dragons on the top of the app charts last month in Japan. 30.2 percent have also seen an advertisement for the role-playing game White Cat Project.
Out of those polled, 22.4 percent of respondents said that they downloaded a mobile game after viewing a TV ad. While that’s not as great a reach as other means of advertising, it’s still hard to ignore. 35.9 percent indicated that they downloaded an app after seeing an ad on their smartphone, which continues to be the most effective method. (In third place, friend or co-worker suggestions earned 15.3 percent out of the poll.)
MMDL also provided a number of other statistics in their findings, including:
-The top three game genres in Japan are puzzle, simulation and farming
–Puzzle and Dragons (Gungho), Disney’s Tsum Tsum (Line) and Puyo Puyo Quest (Sega) are considered the year’s biggest mobile hits in Japan
-46.1 percent of respondents confirmed they play smartphone games daily (with 40.4 percent consisting of men and 52.1 percent of women)
-72.9 percent of respondents own between one and four games on their device
-4.5 percent of respondents actually have more than 11 games on their device
Some interesting food for thought leading into 2015, that’s for sure. Maybe a few more companies ought to consider making more game commercials – that’s certainly the route King took with its Candy Crush Soda Saga ad…