Leading games retailer GameStop has been doing a solid job advertising its exclusive pre-order bonuses lately, and a recent commercial to promote exclusive pre-order content for Ubisoft’s upcoming Splinter Cell Conviction is a perfect example. The spot features a machinima style, with a bunch of guys from the in-game engine arguing about who gets shotgun when riding in a car. Meanwhile Sam Fisher sneaks up on them and mows them down with his own actual shotgun. The weapon is specifically a SPAS-12 suppressor shotgun, available only to those who pre-order the title at GameStop. Check out the ad below.