A new update on the platform that is ever-growing with favor from teens might look a little familar to you. If you’re a fan of the way video content plays and then loops on Vine, you’ll be happy to know that Instagram video will now also loop continuously until it is scrolled past. That being said, videos also can also no longer be paused.
Video on Instagram still aren’t as popular as photos on the platform, so this update may be a move to elevate video on the platfrom that is so known for being one centered around photography.
A benefit for users and brands alike will be that the likelihood of users actually viewing these videos should, in theory, be much greater. This is great news for brands on the platform who are already seeing much greater engagement rates on Instagram than on other social platforms.
Take a look at how it works:
A video posted by pepsi (@pepsi) on Jan 30, 2015 at 7:22am PST
