Apple is eager to show off the new video chat features and do so in this first iPhone 4 ad. As per usual, Apple taps into basic human emotions while showing off FaceTime.

iPhone 4: When You’re Smiling
Recommended For You
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360 by Katie Lundin. Simply showing up online with a business website isn’t enough…
Complexities In Marketing To A Broad Audience With Zach Kitschke, CMO At Canva
Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his…
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…