Activision enlisted a couple of heavyweight rappers in the TV spot for DJ Hero. The ad puts Jay Z and Eminem on stage to duke it out, highlighting the exclusive mash-up track from the artists that’s featured in the game.
The ad has a couple nifty visual touches. The rappers perform with a backup band and a DJ spinning sounds on a DJ Hero station. As the DJ moves the cross fader bar on the controller, instruments and musicians get dragged across the stage to visually represent how the sound is getting manipulated. The stage also has two starkly different backdrops for Jay Z and Eminem, each reflecting the artist’s persona.
Aside from the exclusive mash-up of Eminem’s “My Name Is (Slim Shady)” and Jay Z’s “Izzo HOVA,” the spot plugs the more than 93 original tracks in the game.
Watch it at YouTube {link no longer active}.
