King has started reaching out to large audiences with TV ads like this one for Bubble Witch Saga. They also put out this recruitment video, where employees spend most of their time eating candy, piecing together Legos and engaging in RC helicopter races.
Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series
With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
13 Important Branding Lessons From The Top Four Ecommerce Giants
Originally published at AW360 by Katie Lundin. Simply showing up online with a business website isn’t enough…
