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Read This If You Want People To Remember Your Brand Better

Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…

Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins

Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…

Gary Goodman’s Creative Picks: The Art Of The Spectacle

First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…