Kellogg is pushing its Raisin Bran Crunch cereal with a funny, creative, and heavily derivative viral video introducing a mild-mannered, cereal-crunching alien named Miles Melman. Melman borrows his looks from Alien designer H.R. Giger. As for dialogue and comedic delivery, as well as the overall tone of the production, the video openly channels Ricky Gervais original The Office BBC TV series and his character from the show, David Brent.
Watch it at YouTube {link no longer active}.
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series
With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…
Complexities In Marketing To A Broad Audience With Zach Kitschke, CMO At Canva
Zach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his…
