By: Jessica Klein
As fewer people are tuning into linear TV, more of then are getting their viewing fix online, whether it’s watching the same TV content online via services like Hulu or web-native content on platforms like YouTube.
According to these infographics from ComScore, live viewership has been in a steady decline for the past several years, while a significant majority of US internet users are watching video content on the web:
When it comes to web viewership, there’s more of it than most measurements may account for — measurements that are forgetting about mobile devices, that is. While the majority of digital video viewing still happens on desktop, 31 percent takes place on smartphones and 12 percent happens on tablets. Most millennials consume content via smartphones on a monthly basis, while 15 percent reported watching video on their smartphones every day.
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