For the past few months, Twitch has been attempting to provide resolutions to broadcasters looking to play music in the background of their gameplay sessions. It hasn’t been an easy hurdle to come, mainly due to copyrights on most of the tunes. However, the channel is eventually finding solutions through partnerships with music companies, including a recent one that brought a bevy of new selections to the service.
This week, a new partner has entered the mix. OWSLA has announced that it has launched its own Twitch channel, which provides 24 hours of daily customized music. The channel features tracks from a number of independent artists, including Jack Beats, Hundred Waters, Seven Lions and others. What’s more, the songs are fully cleared for use by Twitch broadcasters, meaning that players can use them in the background of their sessions to their heart’s content.
In addition to streaming music, OWSLA also plans to provide a number of livestream events and special activities to attract a bigger fanbase, as well as hosting particular game sessions with artists and unveiling new content that users will be able to utilize in the near future.
This is just the latest move by Twitch to attract more members of the music industry to its channel, since it’s become quite popular for its live broadcasts, reveals and events. “With more than 100 million unique visitors per month, Twitch has quickly become the most popular live social video platform in the gaming space,” said the company in a statement. “Now that Twitch has recently opened its doors to the music industry, the appeal of livestreamed shows and parties with real-time interaction has caught on with labels and artists. At the forefront of this movement is OWSLA, who is embracing this new medium and continuing their reputation of cultivating a strong bond between its artists and fans.”
Although the channel still uses services to mute audio for familiar tunes that are copyrighted, this new deal provides broadcasters with more options for music to listen to as they play. It’s certainly a step in the right direction, and Twitch is likely to bring more partners on as 2015 moves forwards. Rock on, indeed.
