NBC Sports is getting serious about attracting soccer fans, as it recently paid $250 million for the rights to three years of English Premier League matches. To help generate buzz, NBC decided the world’s most popular sport needs a video to familiarize fans in the U.S. with it. Saturday Night Live alum Jason Sudeikis stars as an American football coach hired to manage the Tottenham team, and the results are hilarious. Ted Lesso means business!