While product placement in video games can be a win-win, especially when it adds to the realism in a sports or racing game, getting your product airtime on a popular TV show is even better, especially when that show is The Colbert Report. Stephen Colbert rubbed in the fact that he has an iPad all throughout the show while holding the tablet device and playing with it. Apple must love getting that exposure in front of Colbert’s valuable demographic. Check out this clip below for example.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Stephen Gets a Free iPad
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