by Sahil Patel

Vdopia has launched a programmatic marketplace dedicated entirely to mobile video advertising.

The platform, which goes by the name Chocolate, uses the company’s proprietary .Vdo technology, which enables advertisers and publishers to run video ads on mobile websites and apps without requiring Flash or plug-ins. Chocolate will provide inventory from more than 10,000 mobile apps and sites, altogether providing a potential audience reach of more than 150 million unique users in the U.S. alone, said Vdopia CEO Saurabh Bhatia.

Chocolate is device-agnostic and compatible with all major mobile operating systems. It’s also plugged into both Nielsen (mobile OCR) and comScore vCE, and all ads served through it are VAST compliant, Vdopia said.

“One of the unique advantages of Chocolate is the capability to provide real-time bidding to demand partners which have only basic VAST support but no RTB capability,” adds Srikanth Kakani, CTO of Vdopia.

Available now in the U.S., Chocolate will soon expand across Europe and Asia-Pacific.

This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.