Virtual reality is starting to play more of a part in general business these days, especially with Oculus’ VR headset still working its way towards production. Now, another project has arisen, this time enabling would-be tourists to get a look at what kind of paradise awaits them the next time they book a trip.
The holiday group has provided details on a new high-tech virtual reality tour of destinations, or a “look before they book” program, that could be introduced soon, according to PSFK.
These virtual units would consist of a set of goggles attached to a headset, providing users the opportunity to engulf themselves in a virtual paradise, getting an idea of what awaits at their dream destination. Narration would provide details of whatever place they’re visiting, with certain sound effects thrown in for good measure.
The company believes that the strategy is a great way to introduce consumers to possible destinations, especially if they’ve never been before. It’s one that they describe as holiday marketing, but turned “up to eleven.”
The program has already undergone successful testing at a UK-based Bluewater outlet, and will now expand to a second stage in three locations across Europe, as well as three in Germany and four in Belgium. The VR units will be packed with three “experiences” in all, including a look at New York City, Rhodes and Cyprus, each with their own specifics.
For instance, in New York, users can virtually visit Times Square while sitting in a cab, as well as partaking in a brief Manhattan helicopter tour, and checking out the Statue of Liberty by boat. The “Top of the Rock” will also be features, so they can get a glimpse at the New York skyline.
The program, put together by Thomas Cook, the VR specialist team Visualize and a number of tourism companies in each city, could expand even further in 2015, though for now, the team is focusing on the slimmer European test markets. We’ll see where it goes from here.
This isn’t the first time a company has used virtual reality to transport attendees, as Marriott previous introduced a 4D travel experience utilizing Oculus Rift technology, so users could interact with one another without leaving the comfort of their hotel.
