Nintendo’s TV spot for Wii Fit aims to show how the Wii can fit into the daily life and busy schedule of a working mom. The ad follows a working mother to show the many settings and chores she faces from morning to night. It communicates that cleanly using a moving set technique, where the camera looks as if it’s dollying to follow her as she moves from set to set. Her hurried day is punctuated by two serene moments in the spot, both of which involve a Wii. She sneaks in a Wii Fit workout in the morning, and at the blissful end to her day her daughter is busy playing away on Wii.
Watch it at Creativity-Online.