It’s funny how someone could create videos while simply working at home, and then be whisked away on a whirlwind tour to promote the channel and various other brands. Oddly enough, though, that’s exactly what’s happening with the Our 2nd Life tour.
The vlogging site recently launched the tour, which will bring some of YouTube’s best up-and-coming stars to various stops, between various promotional stops and endorsements. The stars include Trevor Moran, Ricky Dillion, JC Caylen, Kian Lawley, Sam Pottorff and former member Connor Franta, and the tour could easily earn them quite a haul in case, according to Adweek.
The money haul could easily bring in a simple $1,000 to $2,000 for a sponsored Instagram photo, or even $40,000 to $50,000 for a customized branded video, according to insiders for the tour.
Advertisers are lining up in the promotion, as Moran has already taken part in a program with Invisalign that has netted him around $1,500 as a result. Other promoters are taking part as well, although specific ones weren’t listed outside of Invisalign.
Each member of the Our 2nd Life crew manages to have around a million subscribers each. Some have even more, like Franta, with three million subscribers and two million Instagram followers. That means a lot of happy girls – and even a few males – that will fill the seats to see their favorite superstars.
“They are highly entertaining and highly engaging,” explains Larry Shapiro, head of talent at Fullscreen, which manages O2L. He believes the appeal of the stars will be more than enough to draw an audience, and, at the same time, promoters interested in working with them.
Such acts could easily be considered the superstars of the next generation – not bad considering that they started simply by making videos for YouTube.
Will you go see the O2L tour…or perhaps take your kids
Source: Adweek
