H.B. Duran

H. B. Duran is a journalist, screenwriter and artist with a passion for the film and video game industries. She has been a writer for AList since 2016, currently specializing in marketing activations and data reports.
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Snapchat Turns Its Users Into News Sources; Pinterest Recognizes Gen-X

This week in social media news, Snapchat woos journalists, Facebook ads get artsy, Pinterest gives Gen…

Nike, Apple Claim World Cup Marketing Victory; OTT Viewing Breaks Records

This year’s FIFA World Cup yielded many surprises not just for fans and players but for…

Build-A-Bear Promotion Proves Too Enticing, Backfires With Angry Mobs

Can a marketing campaign be too effective? For Build-A-Bear, finding out just how passionate its fans are…

Twitter Rolls Out Video Docking Tool For Android Multitasking

This week in social media news, Twitter introduces a video dock feature, Facebook trains AI to…

Brands Banning Single-Use Plastic Straws Are Looking To Future

Brands are waging a war on plastic straws and other single-use items, each launching their own…

On Brand: Paramount Network’s Niels Schuurmans Discusses Strategy

Adapting a century-old brand for an evolving audience requires more than putting content on the internet…

‘Ant-Man And The Wasp’ Marketing Yields Big Box Office For Tiny Heroes

Ant-Man and the Wasp opened at the top of the box office with $75.8 million domestically,…

FXX Announces ‘It’s Always Sunny’ Mobile Game Ahead Of New Season

It’s Always Sunny in Philadelphia is getting a mobile tie-in game, FXX announced on Tuesday. The…

Marketers Still Have A Data Problem According To CMO Council

Today’s marketers are taking on responsibilities that go well beyond brand awareness, creating strategies that extend…

Reddit Now Offers Advertising Packages Such As ‘Top Post Takeovers’

This week in social media news, Reddit (finally) decides to translate its massive popularity into site revenue…

Pepsi’s Film Risk Pays Off; ‘Uncle Drew’ Holds Its Own At The Box Office

Uncle Drew debuted at number four in the domestic box office, bringing in an estimated $15.5…

Wendy’s Explains Idea Behind Summer Drink Romance Fiction

On Tuesday, Wendy’s debuted Fruit Tea Temptation, a romantic short story on Wattpad centered around its summer…

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