Steven Wong

Steven Wong has been covering the video game industry for over 10 years, and has worked for for various AOL websites including Joystiq. Most recently, he worked as Managing Editor for Shacknews, following both video game trends and entertainment technology.

At Tribeca, Brands Like Kia And IBM Are Part Of The Experience

In recent years the Tribeca Film Festival has differentiated itself from other film festivals to focus…

Online And Mobile Games See Varying Effects In GDPR

As the General Data Protection Regulation (GDPR) legislation deadline looms, online and mobile gaming companies are…

With Interactive Theater Experience, Bacardi Stakes Claim To Authenticity

The ongoing brand battle between spirits conglomerates Bacardi and Pernod Ricard continues to escalate. The sticking…

Video Game Marketers Discuss Inclusion Strategies For Women

Many developers and publishers are still hanging on to outdated views of the gaming demographic by…

Video Game Publishers Navigate Legalities With Influencers

Influencers marketing is still a relatively new means of engaging with audiences, but it has grown…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Mobile Gaming On Rise, But Brand Ad Spending Remains Low

Despite the strong growth of mobile games, brands outside of the gaming industry have yet to…

Entertainment IPs Putting More Energy Into Virtual Reality Activations

This March has proven to be a major month for virtual reality entertainment, with multiple experiences…

Facebook Instant Games Looks To Mobile Gaming For User Acquisition

Anticipating expansion as it opens for all developers, Facebook Instant Games is adding enhanced user acquisition features,…

Startup Digital Platforms Strategize To Offer Alternatives To PC Majors

The 27 billion-dollar-per-year PC gaming market has long been dominated by a handful of companies, with…

‘Star Trek: Discovery’ Unites Binge-Watching And Linear TV Trends

According to data collected by Parrot Analytics, which tracks global “demand expressions”—the number of people discussing…

Horror Show Premieres Put Video Game Engagements To The Test

While both AMC’s The Walking Dead and Starz’s Ash vs. Evil Dead feature plenty of gore,…