Steven Wong

Steven Wong has been covering the video game industry for over 10 years, and has worked for for various AOL websites including Joystiq. Most recently, he worked as Managing Editor for Shacknews, following both video game trends and entertainment technology.

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

Companies Marketing To Kids Strategize Around GDPR Complexities

Companies have had two years to adapt to the EU’s General Data Protection Regulation (GDPR) legislation, which begins…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

Sundance Film Festival Activations Highlight Inclusion, Change And Escape

In addition to the usual glitz from the star-studded event, brands running activations at this year’s…

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

Augmented Reality And Innovation To Drive Mobile Gaming In 2018

Mobile has been the fastest growing area of gaming for the past few years, and it…

Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018

The new year has just started, but video game console trends that began in 2017 are…