Steven Wong

Steven Wong has covered the video game, entertainment and technology industries for over a decade, writing feature stories for AOL, Shacknews and others. As senior entertainment editor, Steven continues to explore the trends created when content, experience and tech continue to intersect.

This Week’s Exec Shifts: Walmart CMO Tony Rogers Leaves For Sam’s Club

This week, Walmart US CMO announced his departure to join Sam’s Club, and Hiyacar appoints ex-Sainsbury’s…

Majority Of Marketers Use Email Marketing, But Very Few Consumers Like It

Though email marketing is an important means of generating awareness and promotions, there remains a massive…

Report Examines How App Marketers Can Overcome Revenue Challenges

A new report published by marketing analytics platform AppsFlyer and Facebook analyzes $2.4 billion in revenue…

Snapchat Launches First ‘Snappable’ AR Lens In UK With Three’s ‘Puggerfly’ Mascot

Snapchat announced on Friday a first of its kind partnership with UK-based mobile network Three. The…

E3 2018: Facebook Reveals Most Discussed Gaming Brands

E3 2018 is now well underway, and with all the major press conferences and showcases completed,…

Podcast Ad Revenues Hit $314 Million, IAB/PwC Study Finds

The Interactive Advertising Bureau (IAB) and PwC released its Full Year 2017 Podcast Advertising Revenue Study,…

Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

Cannes Lions: Interview With Content Director Charlotte Williams

Written by Steven Wong This year, Cannes Lions is working to make the festival more relevant…

The Key To Creating Engaging AR And VR Experiences

Marketers have much to consider when faced with the opportunity of creating content in augmented reality…

At Tribeca, Brands Like Kia And IBM Are Part Of The Experience

In recent years the Tribeca Film Festival has differentiated itself from other film festivals to focus…

Online And Mobile Games See Varying Effects In GDPR

As the General Data Protection Regulation (GDPR) legislation deadline looms, online and mobile gaming companies are…

With Interactive Theater Experience, Bacardi Stakes Claim To Authenticity

The ongoing brand battle between spirits conglomerates Bacardi and Pernod Ricard continues to escalate. The sticking…

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