EA PopCap has announced that it will shut down ZipZapPlay’s The Baking Life on January 31. While the game once had 6.7 million monthly active users, that number dropped to 2.2 million around the time when EA acquired PopCap and is now sitting at around 760,000 MAUs.
“Unfortunately, we had to make a very difficult decision to shut down the game,” said PopCap VP Garth Chouteau. “The Baking Life player numbers have dropped in such a way that Baking Life is no longer performing well enough to justify continued support. As such, we are reallocating resources to games that we are developing for future release.”
