If anyone has followed GameTrailers Pach-Attack, the online show with Wedbush Morgan Securities analyst Michael Pachter, it s taken on a much more subdued approach since the debut. Gone are the misguided attempts at showmanship, putting the focus where it belongs: on Pachter s proliferative prognostications. He made a couple of interesting ones in the latest episode {link no longer active} while responding to two reader questions. Answering a question on what will be the bestselling game of 2010, Pachter picked Microsoft’s Halo: Reach,” forecasting the game to sell around 8-9 million units. He said he doesn’t see any surprises from Nintendo that might move big units this year. He added that while Activision may have a Call of Duty on slate it wouldn’t be an Infinity Ward developed title, and likely lack the buzz that drives sales of their Modern Warfare titles. Pachter then addressed a question on the anticipated price of Microsoft’s Natal. He said the motion controller for Xbox 360 is nothing more than a three-lens camera that costs around $50 to make. He said given Microsoft’s strategy of building install base for the hardware versus profiting from its sales, he sees that $50 wholesale cost ending up as the product’s suggested retail price.
‘Pach-Attack’ Predictions
Recommended For You
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…