Capcom announced Resident Evil 6 right around the time that Resident Evil: Revelations and Resident Evil: Operation Raccoon City, were coming out. When asked about it, Capcom senior vice president Christian Svensson confirmed that it was a strategy to elevate the franchise.

“We thought it would actually raise the awareness of all things Resident Evil, and as it turns out it did,” said Svensson. “Our pre-orders for Revelations and Raccoon City were both helped on an upward spike with the announcement of Resident Evil 6. The pre-orders for Resident Evil 6 are off to a fantastic start. The best start a Resident Evil game has ever had.”

When asked about the November 20 release date, Svensson said, “We’re saying, ‘Get the hell out of the way.’ We’re a big game. We’re letting you know we’re coming. We’re giving people plenty of room to move around us. The other part is the nuts and bolts of it. If we put our stake in the ground, we can start lining up retail channel promotions, etc.”

Source: GameInformer