Although not every venture into the medium has been a success (looking at you, Onlive), cloud gaming has come a long way – particularly with Sony, which has taken its PlayStation Now service to new heights over the last year. Now, Electronic Arts wants a piece of that pie.

VentureBeat has reported that Electronic Arts, the publisher behind hit games like the Mass Effect series and the forthcoming Star Wars: Battlefront, has teamed up with cable giant Comcast to create a new cloud gaming service. Called Xfinity Games, the service will enable customers to play EA games free of charge using either a smartphone or tablet that will work in conjunction with an X1 cable box.

The trial service, which will kick off with a beta today, will enable game images to appear on a television, and users can select which games they want to play right on their device. An X1-enabled box will be required, as the cable connection is needed to get the utmost quality out of the games.

“We’ve been looking at the game market for many years, looking for the right opportunity to create a great experience for our customers,” said Bryan Witkowski, senior director of strategic development at Comcast, speaking with GamesBeat.

Don’t expect to be playing Mass Effect 3 or Battlefront right away, though. The service will start small with more casual games, including Real Racing 2, Monopoly, NBA Jam On Fire Edition, Plants vs. Zombies and World of Goo, among others.

“We are launching our beta (today),” said EA vice president of marketing Katrina Strafford, speaking with Polygon. “It will include 20 games, most which, but not all, are from EA. We have relationships with publishers across the industry and it’s absolutely something we’ll explore more as we get feedback from players about what they’re liking, what games are really making sense for them in this medium and we’ll learn and go from there.”

As for future titles, Strafford stated, “We’re taking EA’s brands and making games and experiences specifically for this new audience that we think we can reach in partnership with Comcast on the X1.

“These games are made specifically for this platform and for this service. So whereas some of the games we may bring to EA Access are console games that maybe were in development for a year or two, these are games that are made specifically for this platform and not on that kind of cycle. So I think that gives us some of that nimbleness to react to what this new audience is finding most interesting.”

Those interested in hopping in the beta for Xfinity Games can do so at this page. While it may not make the company a competitive service right away (PlayStation Now has 125 games and counting in its subscription service), it’s a vital first step in what could be a big journey. The demo video for the service is below.